HBTN Media
The story
I joined HBTN Media as an intern. Within the year I was running paid campaigns for the agency's clients — the fastest way I know to learn marketing is to spend someone else's budget carefully and be accountable for the results.
Agency work is a different discipline from running one brand: multiple clients, different industries, different audiences, and reporting that has to hold up in a client meeting. That's where my process got sharp.
What I run
Campaign structure, audience targeting, ad creatives, budget management, and optimisation across Facebook and Instagram for agency clients.
B2B campaigns — audience building by role and industry, sponsored content, and lead generation with performance reporting.
Part of the agency's social team — content planning and account management across client accounts.
Weekly performance reads: what's working, what's not, and where the next rupee of budget should go.
Shipped for HBTN clients
Beyond campaigns, I designed and launched two client websites end to end in Framer:
"Consistently great work — he's grown fast, and having him run our campaigns has been a pleasure. We're happy with everything he's delivered."