Aaru Trips
& Travels

Aaru Trips & Travels is a travel company selling curated packages — Andaman honeymoons, group tours, weekend getaways. Great product, near-zero digital presence. They didn't need an agency retainer with three account managers; they needed one person who could own the whole thing.

That's the arrangement: I am their social media team. Strategy, creatives, captions, scheduling, and reporting — end to end.

I built a repeatable content system instead of one-off posts: destination carousels that sell the dream, package posters with clear pricing and inclusions, and a daily posting cadence scheduled through Buffer — one post every single day, no gaps.

Every creative follows a consistent brand language — the pink-and-white system you see below — so the feed reads as one brand, not a collage. Content is planned in batches, scheduled in advance, and adjusted based on what the numbers say.

Beyond the monthly numbers: the account grew from a standing start to 1.2K followers in the first month — organic content only, no follower campaigns. The engagement rate holding above 7% while posting daily means the audience isn't just growing, it's actually watching.